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  • Writer's pictureMariel Megan Ross

A home trend you haven't heard of? Say hello to front door staging

You never know when you might learn something new!

Our team here at Focus was fortunate to list and successfully sell just shy of 100 homes around Denver in 2021. Needless to say I thought I'd seen it all when it comes to preparing, staging, and selling homes.

Mariel checks out the end result

But how wrong I was! Last year I was introduced to a new home staging niche I hadn’t heard of before. In fact it might just be the most interesting idea I’ve heard in some time. Sterling Ranch friends, I’d like to introduce you to entryway / front door staging.

Yes, the idea is exactly what it sounds like. For a few hundred dollars a local design company – we’ve used Spruce Design – will custom design a style for your exterior entryway, bring in and install curated decor (without your involvement – so it can be all contactless), and then several months later return and either change up your look to match the season or remove the decor.

One of my husband’s bigger gripes centers around all the staging furniture and accessories we own and, for better or worse, store in our home. I almost always recommend professional staging to our clients when we list their homes (in fact, I’m such a big believer in staging that we’ll cover the cost of a professional staging consultation for you so you get a great feel for what’s possible).

Front entryway staged by Spruce

But even in the absence of more robust staging of, say, 4-5 rooms in your home, I’ll almost always bring some of Focus’ staging items to compliment what you currently have. You can call this “micro-staging” or any one of a dozen different terms. The point is we believe staging at almost any level can make a difference!

So naturally, let’s take that same idea of “micro-staging” and address your front door area. What a great concept! First impressions are important, whether you’re selling your home or just having friends over. A bleak entryway could slightly sour a potential buyer’s opinion long before they make it upstairs and see the amazing staging you did in your master bedroom. So why not try to make a great impression right off the bat?

I love the splash of green and seasonal pumpkins

We’re very cost-conscious here at Focus and front door pricing is reasonable, too. For example, Spruce’s packages range from $285 to $485 dollars. The process is simple. You sign up online and send Spruce a picture of your entryway. Then, Spruce shows up and installs your front door design elements and off they go!

If you use Spruce, your front design will stay up for the approximate three month duration of the season you choose. If you opted for the holiday add-on, they will install and/or take down at the appropriate time within the season.

So there you have it, friends! Whether you’re selling your home or just want someone else to provide you with front door inspiration, entryway staging is a relatively inexpensive and hands-off way for you to help maximize your front door look.

You can learn more about Spruce at and on Instagram (@sprucedesigndenver).


Mariel Ross is a real estate broker who specializes in helping clients buy, sell, and build homes. We professionally list and sell homes in Denver for a 1.5% listing commission if you also buy your next home with us.

Learn more about what I do here, as well as the cost. If you build in Sterling Ranch or just about every other new neighborhood in Denver your builder pays your broker, not you. So our services are at no additional cost to you - which is how we're able to offer our free New Home Package.

If you'd like to chat, shoot me a note at and be sure to "Like" the Roundup on Facebook.

The Sterling Ranch Roundup is powered by Focus Real Estate. Copyright 2021 Alex R. Ross, Esq.

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